We started with a user persona, then collected data from user and stakeholder interviews. From there we synthesized our data into an affinity map and finally a site map. The key takeaways from interviews was that customers typically want the products they're most likely interested in front and center, with additional info easily accessible.

After sorting our stakeholder interview and user interview data into an affinity diagram, we concluded that water education needed to be more easily available, the home page needed an overhaul, the review system needed updates, and the navigation bar needed more clarity. We also wanted to make sure the eCommerce aspect of the website was a focal point and had an intuitive design.